Join the business growth program for trainers and coaches in the fitness industry.

It's completely free.


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What You Will Learn From The Fitness MBA

Sales | Marketing | Business Strategy | Performance Metrics |Mindset | Technology | Social Media | Goal Setting | Influence | Career Growth | Offer Creation

All The Lessons In One Place

Business Strategy

Decision Making

Effective Goal Setting

Strategic Partnerships

Social Media Content

Business Analysis

Profit Maximisation

Sales & Conversions

Business Growth

Lead Generation

Niching & Specialisation

Our Mission

"We're committed to providing coaches and trainers of the fitness industry with the most life-changing and powerful advice that accelerates their growth to a profitable career they can love. In this way, we remove the frustrations of surviving on the hamster-wheel, provide clarity of purpose and bring the love and enjoyment back to your fitness business. We'd love for you to join us."

The Overview Of The Fitness MBA

The Fitness MBA is the most comprehensive, free business development program for Gym Owners, Strength Coaches, Personal Trainers & Physiotherapists available in the country. The program that used to be part of our mentorship, has been heralded as the “real-world business advice that coaches and trainers desperately need.”


The Fitness MBA is delivered as 5 value-packed, in-depth modules that you get immediate access to. These modules take you through the 5 cardinal laws of business:

1. Create something of value,

2. That a market wants, needs and can find.

3. At a price they are willing to pay,

4. Where you solve their problem and exceed their expectations,

5. While making enough profit to make you continued hard work worthwhile.

Within each module are all the lessons, principles and strategies you need to finally take back control of your business success.  Each module is supported by a practical, implementation component so you can easily integrate theory and learning into practice and application.

The lessons are structured like a curriculum, with each lesson being part of a sequential order that builds on the idea. Idea after idea, the results of implementation compound for your business. 

As you implement what you learn in your own business, you see extraordinary things happen. The common results include: 

Increasing revenue; better leveraging your time; increasing your influence, taking home a bigger paycheck, improving client results, increasing sales conversions, acquiring new leads, improving your business' health, and, mastering a performance mindset.

Too many coaches and trainers work too hard only to feel like they are a slave to their business and their 5 am alarm. The harder you work, the more stressed, frustrated and overwhelmed you become. Too many coaches we mentor are in survival mode, not thrive-mode. Our mission is to provide coaches and trainers with the tools and conviction to create a career they can love. With the Fitness-MBA, we can help more of the industry acquire the tools they need to thrive.

9 Reasons You Should Register For The Free Fitness MBA

  1. You want better results for your business but you don't know where to start.
  2. You're stuck trading your time for money and can't escape it.
  3. You want to build a business that allows you to become an industry leader.
  4. You want to reignite the spark for creating a career you can love.
  5. You need clarity on where to take your coaching career.
  6. You want to get in control of your finances.
  7. You want help with content creation and social media.
  8. You want a reliable and consistent strategy for acquiring leads. 
  9. You want a proven system for converting leads into clients.
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Achieve More With The Fitness MBA

Are You Stuck Trying To Do It All?

Here is a sample lesson from the Free Fitness MBA.

To receive the most comprehensive business course for fitness professionals to grow their business, register free now. 

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Frequently Asked Questions

  1. Why is the Fitness MBA free?

    We're passionate about raising the standards of the industry and helping coaches and trainers succeed. As gym owners, professional strength coaches, and Personal Trainers, we've experienced it all, and we know how hard it is to get noticed, capitalise on opportunities, and feel like you're making an impact.

    We also realised it's next to impossible to find comprehenisve, effective, and real-world guidance on how to succed in the fitness industry without subscribing to bait and switch tactics, 6-week challenges, or selling your soul to the social media devils. So that's what we set out to develop - the most comprehensive and practical business course for coaches and trainers to leverage so they can accellerate the success of their business. 

    For coaches and trainers who want to take their business to the next level, we do offer a 9-month Mentorship program - a closed, application-only group to help serious coaches and trainers work toward creating the career of their dreams. Because we only want to work with driven and inspired individuals, we use the Fitness MBA to give you a taste of what is to come and introduce you to the types of strategies that we teach and implement as part of the Mentorship program. 

  2. How is the course delivered? 

    The course is delivered completely online and an access pass is sent immediately to your inbox after signing up. Once inside, you get immediate access to the first module -- creating your offer. Wants that module is complete and you take the quiz, the next module is activated. In this way, we ensure that the information you learned is retained and you've had the chance to implement and actually see the change in your business.

  3. Can I access all the information immediately?

    Not quite, but that's intentional. You have to complete the quiz at the end of each module for the next to unlock. 
  4. Can I get extra help with my business? 

    Of course, that's what our Fitness Business Accelerator program is for. But as we've found, a lot of coaches and trainers need to nail the basics, and that's what this program is for. If you need help even after you've implemented the Fitness MBA, then it's safe to say the Fitness Business Accelerator will be a great next step.

  5. Is this actually an MBA (Masters Of Business Administration)?

    No. We use this term loosely, and in no way trying to represent an Masters of Business Administration in Fitness. There is no qualification or certification provided with this free course.

The Fitness Business Accelerator

The exclusive application-only community for coaches and trainers who want to become industry leaders.

The Fitness Business Accelerator provides world-class coaching to fitness business owners to help them grow and scale their business. It teaches the same systems that have helped Athletes Authority grow into one of the most successful, athlete-only training facilities in Australia.  Before you'll get a chance to apply, you must first join the (free) Fitness MBA to  begin to understand what it takes to become an industry leader.

Learn More

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Get Immediate Access To The Fitness MBA.

We're looking forward to the chance to help you with your business, BUT, we just have one request.

Please Use An Email That You Take Seriously

If you're hesitant about that, we don't blame you; opening up your email inbox to someone else requires a lot of trust.

But we have a good reason: we want you to see these lessons, apply them in your business, and actually move your career forward.

If they go to your burner email, the likelihood of them getting lost skyrockets, and we'd rather you get the most out of this. 

Once you register, check your inbox for a welcome email from us within 15 minutes of subscribing. Don't forget to check your Junk, sometimes it gets sent there.