The Unfortunate State Of The Industry

the coaches corner Mar 17, 2018

WHY MOST COACHES FAIL AND THE TEN THINGS YOU CAN DO ABOUT IT…

 

WE ALL ENTER WITH ROSE COLOURED GLASSES…

 

Almost every trainer or strength coach who begins their journey in the coaching industry starts off a little delusional. We envision a wonderful fantasy where we get to work with elite athletes, ‘self-motivated individuals’ and high performance teams. We picture ourselves coaching athletes as they move big weights in the gym, perform advanced plyometric drills, and effortlessly move through change-of-direction drills on field. We see ourselves getting patted on the back for our great programming, and when our team or athlete wins the trophy, we are validated. We’re living the dream.

I remember being thrust into the actual reality when I decided to become a strength coach. The rose coloured glasses were gone and the reality I saw looked very different. I felt like I was in a mosh pit – unheard, unnoticed, and stuck amongst all the...

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The Art Of Selling Without Selling

the coaches corner Mar 17, 2018

Selling is the bane of almost every coaches existence. As a coach myself, it’s given me anxiety, panic attacks, and has resulted in me speaking many different languages – all of which seem like gibberish the moment that client walks away and says, “Great, I’ll think about it.”

I’d shake my head and say “what the f*ck just came out of my mouth – why didn’t I just say the goddamn price!” Or, “why did I just discount myself by 40% in that moment – what the f*ck happened there?”

The moment it gets to talking about making the sale – confidence is thrown out the window, and we try and work our way around the topic of cost and commitment for as long as possible. When we finally have to address it, we babble, discount, offer unique special offers, tell them to pay us next time or whatever avoidance strategy seems right in the moment. It’s like we immerse ourselves in the Harry Potter story where we...

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The Science Of Habit Formation

the coaches corner Mar 17, 2018

AND HOW TO HELP YOUR CLIENTS CREATE & TAKE OWNERSHIP OF NEW BEHAVIOURS…

 

Take a second to imagine this: You’ve got a new client, and he is frustrated that he keeps making the same poor choices over and over again. You identify that most of these decisions are actually habits – smoking, drinking, snacking at night and skipping sessions.

You’re inundated with potential strategies to help – and you might even refer out to a behavioural psychologist because it’s not your area of expertise. You’re overwhelmed, he’s overwhelmed, and even trying to get him to buy in to a new routine of regular exercise is a constant joust of willpower vs habit. Some days his willpower wins, other days his habits do.

Before you’ve even got a fleeting chance of helping this client (or anyone like him who needs to make change), you need to understand the science of habit formation

Habits form out of necessity. If your brain were to divert...

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The Excuse Loop

the coaches corner Mar 17, 2018

IF YOU WANT HAVE BETTER RELATIONSHIPS AND OUTCOMES WITH YOUR CLIENTS, UNDERSTANDING HOW EXCUSES BREEDS EXCUSES (AND WHAT YOU CAN DO ABOUT IT), WILL COMPLETELY CHANGE YOUR MINDSET SURROUNDING YOUR MANAGEMENT OF MISTAKES AND SETBACKS.

 

Picture this..

It’s Monday morning, 6am. Your client rolls in, and you’ve got a foam roller in hand ready for her. It’s routine for you to touch base on Monday’s with a slightly longer warm up, and see how the last week of training has gone. It’s then custom to weigh in and do her girths before you get amongst a new week of training.

 

This morning is different.

 

“I had a terrible weekend. My car broke down before lunch, so I had to eat food from the service station – a nut bar and a packet of chips. Then, my kids left the house in a mess, so I didn’t get to training. I then had that dinner party on Saturday night and they served such rich food and wine. By Sunday I was wrecked and sat on...

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The Journey Of The 1%

the coaches corner Mar 17, 2018

When we become a coach and start our own business, we envision a business where we grow – we become wiser, more expert, have a wider client base, and add more value. The growth we experience also comes with change – the structures and systems, to the organisational hierarchy, and to the hats we wear in the business. In reality however, the majority of coaches don’t run their business this way, despite wanting to be a coach who is perceived as remarkable.  In most cases, the business operates to bias the owners desires, not the needs of the business. The coach as the owner operator of his own business doesn’t want change – he wants to be his own boss, do what he loves to do, run his own ship, and make his own decisions. This framework does not lend well to organisational change, and thus, it doesn’t take long for the business to bottleneck.

But before we discuss the journey of the 1%,, it’s important to understand the key phases...

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The USP You'll Use For Everything

the coaches corner Mar 17, 2018

DO YOU HAVE A USP?

Most coaches have no idea what a USP is. I don’t blame you, for most of my coaching career  I didn’t either. Your USP is your unique selling proposition – it’s what makes you different from the rest of the industry. Even though we know this is what every successful business, organisation and multi-national does, most coaches don’t allocate the time to do this exercise because they don’t know how. It’s time to change that.

Imagine not being able to explain why a seated chest press isn’t different to a seated row – to the layman they move along the same plane and look similar in execution. How would you feel as a coach or trainer trying to grow a business that thrives? What most people don’t realise is that your clients are wondering what makes you better than the 10 trainers that also use the same gym, and if you don’t know exactly what makes you different, then you’re in with a chance to...

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The 5 Things You're Doing That Will End Your Career Early

the coaches corner Mar 17, 2018

The fitness industry has been lying to you. Your education system has been lying to you. And you’ve been lying to yourself.

 

I’m about to tell you why.

 

I want you to imagine for a second you’re in a large auditorium surrounded by fitness professionals. There are the guys and girls you recognise on Instagram; strength and conditioning coaches manically scribbling notes on a paper because that’s what they do; gym owners looking calm but stressed out of their brains, and you, amongst the rest of the fitness industry, who want to make a career from personal training and coaching. Right down the front is a keynote speaker; an industry leader who has been paid a tonne of cash to share his insights into world-class coaching and industry leadership.
 
In this full auditorium, they keynote speaker asks a simple question:
 
“Who wants to be considered a reliable source of advice, someone people can trust, and an authority on...

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