Are You Stuck Because You're Failing To Think Strategically?

business fitness mba May 05, 2019

Summary:

I like to provide a quick summary at the top of each lesson. That way, you can decide whether you want to invest 15 minutes of your time into fully comprehending it. If you don't, I can only hope that the 15 minutes is spent doing something life-changing because this is life-changing advice. 

  • Being strategic in your business starts with effective time management -- putting all your activities through a filter and delegating everything that isn't the 'best use' of your time.
  • Your time is your most valuable asset, but most people treat it as a cheap commodity.
  • Delegating doesn't need to be demeaning -- finding people who love to do what you don't, and paying them for it, could be really beneficial for them.
  • Schedule your activities using the Time Blocking concept so you have more freedom in your work day.
  • Working on your business, not in it isn't just a catchy phrase. It will allow you in time to be in a position where your business works harder for you than...
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Are You Stuck Trying To Do It All?

business fitness mba Apr 22, 2019

Summary:

I like to provide a quick summary at the top of each lesson. That way, you can decide whether you want to invest 15 minutes of your time into fully comprehending it. If you don't, I can only hope that the 15 minutes is spent doing something life-changing because this is some life-changing advice. 

  • The most successful entrepreneurs will not be those who do it alone (DIY), but who do it with others (DIWO).
  • Until you break out of the mindset that you have to do everything yourself, your business won’t grow to anywhere near it’s potential.
  • Good leverage has a predictable ROI, bad leverage relies on hoping. Don’t take action blindly; choose leverage that offers a predictable ROI.
  • When DIWO, solve their needs first.
  • Don’t go into a proposal half-cocked; do your research first.
  • Optimise your existing systems first, then innovate later.
  • There are too many benefits to DIWO than I can list in short-form. At the bottom are 7 rapid-fire reasons to DIWO.

...

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Who What & Why -- What Comes First?

 

“The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” – Peter Drucker

 

Quick Summary:

1. Most fitness businesses focus on the wrong things.

2. It costs them valuable, time, energy and money.

3. There is only one question that a fitness business owner should ask themselves first. You'll find that out, and, how to answer it, when you read the article ;) 

 

I still remembered when I started Athletes Authority.

I asked questions like:

What should I call my business name? 

What should be the tag line?

What should we tell people we do?

 

Almost everyone starts with 'what.'

 

And when you start with what, you're wasting your time.

What you should really be starting with, is WHO.

 

Think of it this way. 

Imagine if you wanted to write a letter.

You grab a pen and a piece of paper, and start by writing 'Dear ...'.

But, then you're stuck.

Before you...

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Why Every Coach & Trainer Needs To Know Their Growth Levers

business coaches corner Jul 19, 2018

  

"Growth is never a result of mere chance; it is the result of forces working together" - James Cash Penny

 

The most important lesson we learned operating a successful athlete development facility was perhaps one of the most obvious ones:

To run your business, without knowing the numbers, is a recipe for inevitable disaster. 

 These numbers, which we call yout Growth Levers, are the four metrics that you must measure and control if you're ever going to feel like you're steering the ship. 

The alternative is easier, but it comes at a cost.

Without you at the helm of the ship, you are a puppet of nature and will blow in the wind.

And that frustration and uncertainty are at least some of the reason why you're here in the first place, right?

The reason we know the struggles of a small business is because we are one. 

Now, not by a lot of people's standards; but, we're certainly not big business, and we're definitely not so big that we've...

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