The fitness industry has been lying to you. Your education system has been lying to you. And you’ve been lying to yourself.
I’m about to tell you why.
I want you to imagine for a second you’re in a large auditorium surrounded by fitness professionals. There are the guys and girls you recognise on Instagram; strength and conditioning coaches manically scribbling notes on a paper because that’s what they do; gym owners looking calm but stressed out of their brains, and you, amongst the rest of the fitness industry, who want to make a career from personal training and coaching. Right down the front is a keynote speaker; an industry leader who has been paid a tonne of cash to share his insights into world-class coaching and industry leadership.
In this full auditorium, they keynote speaker asks a simple question:
“Who wants to be considered a reliable source of advice, someone people can trust, and an authority on...